Socialtech is a boutique web development studio, specializing in “whole concept” design, communications and content for the Web. Built around the creative partnership of three gold seal-approved professionals with wildly varied and complementary skill sets, Socialtech is uniquely suited to bring the Web to life in surprising and innovative ways. Between them, they boast expertise in a broad range of fields, including but not limited to: multimedia design, community development, content and audience strategy, editorial and copy direction, targeted social networking, and database design.
Luc Mikelsons is the founder and project lead of Socialtech. A creative director, web designer and front-end programmer based in Montreal, Luc has over ten years of experience in online strategy and web development. He brings a unique perspective to every project he tackles and is always hunting out better ways of translating new concepts into highly functional and refreshingly interactive content. Luc is a bottomless well of new and unconventional ideas. He believes that good design won’t let usability fall by the wayside but that truly great design actually improves on the way something is used.
Adrian Duyzer is the technical director of Socialtech and web director at Factor[e] Design Initiative. Adrian has over a decade of professional programming and project management experience, with a focus on complex application development and database design. He believes the key to building great web applications is close communication with clients and an insistence on technical excellence.
Dylan Young is the editorial, audience and content director of Socialtech. He is also a consulting editor and front-page specialist at Yahoo!. For nearly two decades, Dylan has distinguished himself as a true content expert, craftily working in multiple fields at any given time. He has designed print magazines cover-to-cover, his photography and illustrations have been sought after by prestigious corporate art collections, he has won literary prizes and even been nominated for a Webby Award. His journalistic work has been published throughout North America and Europe, and has been translated into four languages. Dylan believes that good content strategy is the cornerstone of good audience strategy—and that the best content strategy is always about telling the right story, well.